Roers Companies
Canvas
An immersive 360° VR tour for Canvas in Fargo, ND — a 24/7 leasing tool that brought remote prospects inside the building before it opened.
- Client
- Roers Companies
- Location
- Minneapolis, MN
- Address
- 2301 California St NE, Minneapolis, MN 55418
- Units
- 160
- Website
- canvasmpls.com
Context
Canvas needed to reach a broad geographic prospect pool well before the building was move-in ready. A static website and renders weren't enough for prospects who wanted to 'walk the floor' before committing to a relocation.
Approach
We built a fully navigable 360° virtual tour with embedded lead capture, hotspot annotations for unit features, and analytics integration. The tour was designed to function as a standalone leasing asset — not just a novelty feature.
Selected Content
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